About Alpina - Alpina

Alpina, masters of sport footwear

Backed by 80 years of knowhow and innovation, we craft outdoor footwear that is a perfect synergy of comfort, fit and high performance.

Born in the heart of Europe in 1947, Alpina emerged from small shoemaking workshops nestled in the Alps, founded on a simple belief — that every step should feel natural, strong, and free. Over the decades, that belief has grown into a legacy. Today, Alpina is a symbol of superb European craftsmanship and innovation in active footwear.

From the icy peaks of world-class ski slopes to the rhythm of everyday life, Alpina creates footwear for those who move — for those who live actively, explore boldly, and value comfort as much as performance. Our shoes are trusted by Olympic champions and elite athletes, whose pursuit of excellence inspires everything we do.

Each pair is crafted with precision, using carefully selected materials, advanced ergonomic design, and deep knowledge of how the foot moves — turning decades of experience into effortless comfort and superior performance.

But Alpina isn’t only about winning medals. It’s about the quiet joy of a perfect stride, the freedom of movement, and the confidence to go further — whether on snow, trail, or city street.

With a proud heritage, countless design awards, and a growing presence across Europe, the Americas, and Asia, Alpina continues to shape the future of active footwear — one step at a time.

A legacy of innovation, rooted in a love for the outdoors

From humble beginnings to a global brand, Alpina’s journey is rooted in craftsmanship, innovation, and a deep passion for the outdoors. Here’s how we grew:

1947 – 1956 | Alpina is officially founded
In 1947 our first pair of trekking shoes is made, by 1951 the cooperative evolves into the Alpina Company and in 1956 now legendary Alpina fashion and ski boots enter production.

1970 – 1980 | Taking Alpina from Retail to the Roof of the World
In 1970 we launch of our retail network. In 1973 we launch our first cross-country ski boots – a major step into the world of Nordic skiing performance and in 1979 Alpina shoes reach the top of the world with the first Yugoslavian Everest expedition.

1980 – 1990 | Alpina enters Western markets and Olympic Games
This is a decade when our brand crosses borders and makes its mark internationally. In 1984 Alpina becomes one of the key sponsors (and winners) of the Sarajevo Winter Olympic Games.

1990 – 2000 | A decade of Strategic Growth
We acquire FOGS in Bosnia and expand our manufacturing capabilities.

2000 – 2010| Global manufacturing begins
In 2004 Zhongshan factory opens in China and in 2006 a new factory in Bosnia – BROMY.

2010 – 2020 | Alpina becomes a household name
Retail network surpasses 100 stores in the Adria region; we launch of our first online store and expand and redesign our retail stores network.

2020 – 2026 | Future vision
In 2022 we celebrate 75 years, three-quarters of a century of passion and innovation. In 2025 our ski boot ENYO, the first boot designed to adapt specifically to the female foot has received the Red Dot Award for its outstanding design and innovative ergonomics. In 2026, the Red Dot Award goes to the premium cross-country ski boot – the Alpina PRO BOA.