16 May 2026 | Žiri, Slovenia
Born for hikking
Mountains, trails, the first morning mist over the forest – hiking is woven deep into who we are. Alpina was born in Žiri, right at the foot of the hills, so it’s no coincidence that mountaineering and hiking feel like something natural to us, almost self-evident. That’s exactly why it means so much to be part of one of Slovenia’s most popular hiking projects – Laško’s “Gremo v hribe” (“Let’s Go to the Hills”).
We love being where our users are. We love listening to them, talking about the trails they’ve walked, and – of course – putting them in the best footwear we know how to make. That’s why the Alpina team brings its newest footwear models to every “Gremo v hribe” event, offering free testing to everyone who stops by our stand.
A special shoe for a special event
This close, years-long collaboration has given rise to something even bigger – a shoe made entirely with a specific purpose in mind. For Pivovarna Laško and the “Gremo v hribe” project, we developed a unique hiking model designed specifically for the team that organizes and runs the events live. For people who are on their feet all day – walking, standing, running back and forth, stopping, helping, dancing, and running again.
- Designed for a full day on the move: optimal ankle protection and flexibility that follows every step – whether it’s fast walking, running, or standing in place for long periods.
- Materials built to withstand it all: resistant to sharp rocks, wet grass, and changing terrain conditions that hikers encounter with every step.
- Homegrown expertise, uncompromising quality: developed and made in Žiri, where every stitch and every part of the sole is designed with a single goal – to give the wearer a complete sense of security.
- Modern look, top-tier performance: technical excellence packed into a modern design that blurs the line between athletic performance and everyday comfort.
A partnership that fuels us
But the best part of all this isn’t the shoes themselves – it’s the people. Every “Gremo v hribe” event is a chance for us to meet you in person. To hear which model you’re wearing and why, to have a good-natured debate about which one is really the best, and to feel, together with you, the very same energy that gets us heading for the hills in the first place.
Our partnership with Laško and the community behind “Gremo v hribe” is our best testing ground. The experiences and feedback we get from organizers and hikers alike push us to make our next shoe even better.
So next time you’re conquering peaks at one of the “Gremo v hribe” events, stop by our stand, try on our footwear, and step forward with us into new adventures.
