19 November 2025 | Žiri, Slovenija
Tina Maze steps back into Alpina boots
Alpina is proud to announce a comprehensive collaboration with Tina Maze, one of the most successful alpine skiers of all time and an enduring symbol of athletic excellence. Our partnership reflects a meaningful reconnection between Tina and Alpina – her very first ski boots were Alpina’s. We now aim to develop new products that combine Alpina’s innovative fit with Tina’s elite-level expertise to deliver high-performance footwear.
As part of the cooperation, Alpina will provide Tina Maze with its latest ski-boot models for leisure skiing, as well as a selection of outdoor and hiking boots that support her active lifestyle.
Tina Maze puts the award-winning ENYO to the test
The starting point of the partnership is the launch of ENYO, Alpina’s first ski boot for women that allows true customisation according to the femail’s leg shape. Tina was involved in the introduction and testing of ENYO of ENYO as of our joint development efforts.
Ms Maze stated: »I enjoyed testing ENYO with Alpina’s experts, and I was impressed by the ski boot. Because I am used to professional racing equipment, ENYO initially felt different from what I normally ski in, but I quickly appreciated its aesthetic design and overall comfort. It is easy to put on, take off and adjust to my legs, feet and skiing style. While it is comfortable, I also find it highly performant on the slopes. I recommend ENYO to all women who seek the perfect balance between comfort and performance and wish to invest in a ski boot that contributes to enjoyable skiing.«
Tina Maze on Alpina’s bold new Outdoor direction
She also highlighted her appreciation for Alpina’s growing outdoor segment: “I was astonished by Alpina’s new outdoor footwear, which shows that Alpina is becoming increasingly bold and fashionable, while still preserving the feeling of comfort and the personal approach that is disappearing in today’s world.”
Beyond product development, Alpina will act as one of the sponsors of the Tina Maze Academy, supporting her work with young athletes with equipment. This collaboration reflects a shared commitment to promoting skiing at the grassroots level and encouraging young talents as they enter the sport.
Beginning in the 2025/26 season, Tina Maze will wear ENYO and Alpina’s 2026 outdoor collection in her leisure skiing and public activities. In spring 2026, the co-designed Tina Maze ski boot will move into the prototyping and testing phase. By summer 2027, the young athletes at the Tina Maze Academy will receive Alpina-supported product packages.
Tina Maze, record breaking Alpine queen
Tina Maze from Slovenia made her World Cup debut in January 1999 at age 15. Over an impressive 17-season career she claimed 26 World Cup wins, became the 2013 overall World Cup champion with a record-breaking 2,414 points in one season, and won two Olympic gold medals (2014) and a total of four world-championship titles. Since retiring from elite competition in 2017, Tina has turned her attention to youth development, entrepreneurship and active-lifestyle initiatives.
Check: tina-maze.com
